Ponderosa was a man who made his mark by design he was the man in jeans and luxury and he wanted to world to figure in 1810 to how to wear something he called the JEAN. Now we don’t know this but we don’t have prove but somewhere is a story about family and how life became a story of marketing and how the world would challenge him if he made a public duty to change and challenge fashion.
In 1810 my family was in Pennsylvania and this is their story. We lifted the bails and a man named Ponderosa met our eye and he said its the 174th pair ive ever made and.. okay you can have it. We handed him money we have never seen such material.
God blessed us and the world was changing. We felt it. We always felt it.